The BE:LON Core Collection
Thoughtful essentials. Responsible materials. Made in Europe. Designed for people who simply want to ride.
Explore the collection ↓01 / The collection
BE:LON does not need a collection with twenty seasonal products. We are starting with the pieces that matter most.
One jersey. One bib. One pair of socks. Each product should be comfortable, durable and easy to wear again and again.
The first BE:LON collection is currently in development. Product details, sizes and prices will be published before the first release.
For long rides, short rides and everything in between.
A comfortable everyday jersey designed for real rides and different bodies. Clean, functional and free from unnecessary details.
Comfort that stays quiet.
Supportive bib shorts built for everyday riding. Designed to feel comfortable without turning every ride into a performance test.
A small part of every good ride.
Simple cycling socks with a secure fit, breathable construction and no oversized branding.
02 / Made responsibly
Our goal is to produce the BE:LON Core Collection in Europe and work with partners who share our expectations for quality, responsibility and fair collaboration.
We would rather begin with fewer products and make them properly than fill a shop with things nobody really needs.
Final production partners and material details will be published before launch.03 / Different bodies
We want BE:LON clothing to work for more than one narrow idea of what a cyclist should look like.
Fit, sizing and product testing should reflect different bodies, ages and riding styles. Nobody should feel that cycling clothing was designed for somebody else.
04 / Ride It Forward
When the shop launches, every order can include a voluntary contribution to the Ride It Forward community fund.
At the end of each year, the BE:LON community votes on which selected organisations receive the collected amount.
Learn about Ride It Forward →05 / First drop
Join the BE:LON community and be the first to hear about product development, sizing, prices and the first release.