Contribute.
When placing an order, you can add €5 or contribute any other amount to the Ride It Forward Fund.
Ride It Forward
Your ride
can move
something.
A community fund for organisations that make cycling more accessible.The idea
Small contributions.
A collective decision.
Ride It Forward is the BE:LON community fund. When you place an order, you can voluntarily add €5 or contribute another amount.
All contributions are collected and used to support organisations that help more people gain access to cycling.
At the end of each year, the community decides together where the fund should go.
How it works
One fund.
Four clear steps.
The fund grows.
Every contribution becomes part of a shared community fund that grows throughout the year.
Organisations are nominated.
At the end of each year, BE:LON presents five to ten organisations that make cycling more accessible.
The community votes.
The BE:LON community decides together which organisations receive the fund.
The community vote
You decide where the fund goes.
Every year, BE:LON presents five to ten organisations whose work reflects the values of our community.
These might be organisations that introduce children to cycling, create opportunities for underrepresented groups, improve access to bicycles or make riding safer and more inclusive.
Instead of BE:LON making the final decision, every member of the community gets a vote. The organisations with the most support receive the Ride It Forward Fund.
What this means
Not charity as marketing.
Shared responsibility.
No individual discounts
Ride It Forward does not finance cheaper jerseys for individual customers. The fund supports organisations and projects with a wider social impact.
Community decision
BE:LON does not decide alone. The final selection is made through an open community vote at the end of each year.
Five to ten proposals
A shortlist of five to ten suitable organisations is presented before the vote, including clear information about their work.
Transparent allocation
The result of the vote, the organisations selected and the allocation of the fund will be shared publicly.
Transparency
We will show what happens with the fund.
After every community vote, we publish the organisations selected, the voting results and the amount each organisation receives.
Ride It Forward belongs to the community—and the community should always be able to see the impact it creates together.
Ride It Forward
Contribute.
Vote.
Move cycling forward.
The fund will become available alongside the first BE:LON products. Until then, we are building the process transparently and carefully.